Dynamic Keyword Insertion (DKI) is a Google Ads feature, not available for organic campaigns, that enables you to customise your ad copy in real-time to
If you intend to use Search Ads in your Google ad campaigns, then getting to grips with IF functions is a key customisation tool for
Google search and shopping ads are a fantastic way to generate sales, however, as digital advertising increases in complexity and competition online gets tougher, outsourcing
Of course, PPC is an amazingly fast and potentially lucrative marketing strategy. PPC search and shopping ads, whether on Google, or via Bing,
Audience Targeting is a powerful Google tool, which opens many doors to having your ads shown to your ideal audience.
Performance Max is Google’s next generation of smart, goal-based ad campaign that allows performance-driven marketers to advertise and access all Google Ads Inventory from a
If you are running an E-commerce business and are working hard to grow your brand, you might wonder if you’re ticking all the boxes when
Depending upon whose analysis you read, the average internet user is exposed to 4,000-10,000 ads every day.
Your perception of what constitutes a low or high conversion rate may change over time as you learn what works and as you consistently monitor
Today we want to focus on how the three key categories of keyword match types work for you in 2022, i.e.: ‘Broad’, ‘Phrase’ and ‘Exact’.
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