Google Ads
Your Guide On How to Use Google Ads IF Functions
If you intend to use Search Ads in your Google ad campaigns, then getting to grips with IF functions is a key customisation tool for
Google Ads
Google Ads Audience Targeting & Audience Segments
Audience Targeting is a powerful Google tool, which opens many doors to having your ads shown to your ideal audience.
- April 18, 2022
Google Ads
Expert Guide to Google’s Performance Max Campaigns
Performance Max is Google’s next generation of smart, goal-based ad campaign that allows performance-driven marketers to advertise and access all Google Ads Inventory from a
- April 4, 2022
Google Ads
Top Google Ads Strategies for E-commerce Businesses and Brands
If you are running an E-commerce business and are working hard to grow your brand, you might wonder if you’re ticking all the boxes when
- March 15, 2022
Google Ads
Google Ads By Numbers For 2022
Depending upon whose analysis you read, the average internet user is exposed to 4,000-10,000 ads every day.
- March 5, 2022
Google Ads
Top Google Ads Metrics To Track
Your perception of what constitutes a low or high conversion rate may change over time as you learn what works and as you consistently monitor
- February 6, 2022
Google Ads
How Do Google Keywords Work In Search Ads? Your 2022 Guide
Today we want to focus on how the three key categories of keyword match types work for you in 2022, i.e.: ‘Broad’, ‘Phrase’ and ‘Exact’.
- January 25, 2022
Google Ads
7 Inspired Uses To Boost Your Marketing Budget Returns With Google Trends
Google Trends is a super useful tool that is freely available to everyone prepared to put in some research time and leverage Google’s awesome statistical
- January 14, 2022
Google Ads
Your Ultimate Guide to Google Ads Bidding Strategies 2022
When starting out learning how to advertise on Google effectively, the array of bidding strategies available to you and how best to set up and
- January 1, 2022
