The math we run before touching any account
Every engagement starts with unit economics — what a conversion is worth, what you can afford to pay, and what the budget must be for the goal to be real. These calculators are that math, free, no email gate.
Acquisition limit calculator
Work out the most one new customer can cost to win from their first order, before and after agency or creative fees. Blank fields stay unknown and become a data request.
Open the calculatorBreakeven ROAS calculator
Enter AOV, COGS, shipping, and fees — find the exact ROAS where ads stop losing money, and the target that hits your profit goal.
Open the calculatorROAS profit calculator
Set your ad spend and ROAS against real costs to see the dollar profit you keep, your POAS, and exactly what changes at every ROAS.
Open the calculatorMER target calculator
Enter revenue, margin, fixed costs, and a profit target to get breakeven MER, target MER, and the most you can spend on ads at each.
Open the calculatorEcommerce growth milestone planner
Turn a monthly revenue target into the new customers, ad spend, blended MER, contribution, and working cash it requires as CAC rises with volume.
Open the calculatorPeak season budget planner
Plan November and BFCM spend week by week on a diminishing-returns curve, and see the week where marginal ROAS drops below breakeven.
Open the calculatorCAC payback calculator
How many months until a customer repays their own acquisition cost — with gross-margin LTV and LTV:CAC alongside.
Open the calculatorAd budget calculator
Work backward from a revenue goal to the budget it requires — with implied ROAS, the Smart Bidding learning floor, and the max CPC that stays profitable.
Open the calculatorLead value & CPL calculator
Work back from customer value and close rates to the most you can pay per lead, per qualified lead, and per customer — the numbers that should govern every lead-gen bid.
Open the calculatorAgency accountability scorecard
Fourteen questions about profit, new customers, attribution, tracking, and waste. Score what your current paid media setup can actually see about your business.
Open the calculatorWhy these are free
Most paid media failures are not targeting failures — they are economics failures. Accounts bid to revenue-ROAS on thin-margin products, scale spend below the learning floor, or acquire customers whose payback outlasts the cash runway. The calculation that would have caught it takes ninety seconds, so we would rather you run it here than learn it from a losing quarter.
When you want the same math computed from your actual account data — real margins per category, real conversion rates per channel, real query-level waste — the free audit does exactly that.