Managed paid media, with the measurement built in
Built for brands spending six figures a month on paid media, and the ones on their way there. A senior team runs your paid media, and first-party tracking, attribution, and a live client platform come inside the retainer. Managed service starts at $50k a month in ad spend, and every price to $5m a month of spend is on this page.
- Brands spending six figures a month across paid channels, or about to, who need every new dollar to show up in the P&L.
- Groups running several brands, markets, or entities that need one measurement layer and one version of the numbers.
- Leadership teams answering to a board, investors or a CFO, who need the numbers to hold up there.
- Teams that want decisions made on measured revenue, and are willing to hear when the answer is to spend less.
- Budgets under $50k a month in ad spend. The growth check is the better start there, and it is free.
- Choosing an agency on the lowest fee. We price at the floor of what senior teams charge, not below it.
- A one-channel fix, or a campaign handed over for three weeks.
- Creative production on its own. We direct it; your team or studio makes it.
- Teams that cannot share store or CRM data, because the measurement is built on it.
Scale
For the steep part of the curve.
- Senior strategists run every account. There is no junior layer
- Every platform you advertise on, managed end to end
- Strategy, build, daily optimization, and creative direction
- First-party tracking and multi-touch attribution, included
- Your own live dashboards, not a monthly deck
- New-versus-returning economics and true cost per new customer
- Creative performance analysis and a live testing roadmap
- Strategy reviews and reporting
Premier
An operating partner, not a supplier.
- Everything in Scale
- Multiple brands, regions, or entities under one measurement layer
- Budget allocation modeled across channels, and tested for lift
- Reporting built to your board pack, not our template
Enterprise
Built around how your organization works.
- Everything in Premier
- Multi-market and multi-entity structures, consolidated
- Start with one brand, market or channel. The fee follows the spend in scope.
- Ways of working agreed with your team: response times, reporting rhythm, who approves what
- Your procurement process, worked through with your team
- Published pricing to 5m a month of spend, then terms set with you
All prices are monthly. 3-month minimum term from activation, then month to month: 30 days notice on Scale, 60 on Premier and Enterprise, either side. A one-time setup fee covers tracking and the day-zero audit before any retainer starts: Scale $5,000–$7,500 · Premier $7,500–$15,000 · Enterprise from $15,000.
There is no junior tier
The usual agency model puts a senior name on the pitch and a junior on the account. Here a senior strategist runs every account, at every tier, including the entry one. What changes as you grow is the depth of the work, not who does it.
Figures from client engagements documented in full on our work pages. Results vary by market, margin, and starting position. We will tell you which of these looks like your situation before you sign, not after.
Every price on this page is the real price. Type your spend or drag the slider, and you have our quote before you speak to anyone. The slider stops at $2m; type a larger figure and the published formula runs to $5m a month.
Typical agency management at this spend is $15,000–$30,000, and the attribution platform you would buy alongside it is another $2,500–$5,000. Both are included above. Our retainer of $15,000 is under the top of what an agency plus an attribution tool charges at this spend, with the measurement already inside it.
Each tier is priced to take over exactly where the one below it stops being the better deal. Growing into the next tier costs less than staying in the last one, so scaling never turns into a renegotiation.
Not sure where you land? Run the free audit. It measures your real spend and tells you which tier fits.
The platform is not an add-on
Most of what follows is sold elsewhere as a separate subscription, on top of an agency fee. Here it is the plumbing, at every tier.
Attribution
Six models side by side, from first click to data-driven, over journeys stitched from your own first-party data. Where the models disagree is the interesting part, and you see it rather than taking one number on trust. Including what a genuinely new customer costs, measured against your real customer list rather than the platform’s guess.
Product intelligence
Performance at the level you actually buy and hold stock at. Which products carry the account, which quietly absorb budget, and how that changes across every platform you sell on — margin included, because revenue without cost of goods has talked plenty of brands into scaling a loss.
Creative intelligence
Every ad you have run, in one library, scored on what it did rather than how it felt. Fatigue caught while it is still cheap to act on, winners identified early enough to matter, and a testing roadmap that comes from the data instead of from whoever spoke last.
First-party tracking
Your own tracking on your own domain, sending conversions server-side to every platform you run. It keeps working as third-party cookies stop.
Private, live analytics
Your own dashboards, updated daily, for whoever on your team needs them. Not a PDF that arrives after the month it describes has ended.
Watched around the clock
Your account is checked continuously for anomalies, pacing drift, and misses against your own targets. The machines do the watching; a senior decides what to do about it.
An assistant that knows the account
Ask why last week moved and get a straight answer with the numbers behind it. It reads your data; it cannot spend your money.
Every change on the record
Meaningful changes are proposed, approved, and logged. You can always see what was done, when, and why.
All of it compounds. Month twelve is not month one repeated: the attribution has a year of journeys behind it, the creative library knows what has already failed, and the account has a history to reason against. The measurement is the asset, and it stays yours.
You start paying the day we go live
Most agencies bill from signature and spend the first month onboarding. We separate the two, because a retainer for a month of setup is a retainer for nothing.
- 01
We measure before we quote
Run the free audit or take the growth check. Either way we look at your real numbers first, so the tier we recommend comes from them rather than a discovery form.
- 02
Scope and start date agreed
One call covers goals, constraints, and what good looks like. You get the tier, the setup fee, and the activation date in writing before anything is signed.
- 03
Setup window
We implement tracking, validate it against your commerce data, connect your platforms, and run the day-zero audit. The one-time setup fee covers this. No retainer yet.
- 04
Activation: the retainer begins
Billing starts the day we take the accounts live, prorated from that date, and the minimum term is counted from the same day.
The price here is the price
No pricing that changes with how big your logo is. The calculator above is the same formula that generates your contract, and it is the same formula for everyone.
The rate falls as you scale
Your fee as a share of spend never rises as the account grows, from the first published price to $5m a month of spend. Moving up a tier lowers the rate rather than resetting it. Above that we quote.
Your measurement is not an upsell
First-party tracking, server-side conversions, and multi-touch attribution are in the retainer. We will never sell you the ability to see whether our work is working.
Three months to prove it
A 3-month minimum on every tier, counted from activation, then month to month. 30 days notice on Scale, 60 on Premier and Enterprise, either side. Notice can be given during the minimum term, so on Scale the earliest end is the end of month three. Enterprise runs as a 12-month agreement for planning and rates, and can still be ended on the same notice. Long lock-ins protect the agency from its own results.
One retainer against a stack of invoices
| Capability | ADSRUNNER | Traditional agency | In-house plus tools |
|---|---|---|---|
| Paid media managed across every platform | Your team | ||
| Senior operator on the account, at every tier | Varies | Your hire | |
| Strategy, build, and daily optimization | Your team | ||
| Creative direction and testing roadmap | Often extra | Your team | |
| First-party tracking implementation | Often extra | Paid tool | |
| Multi-touch attribution, multiple models | Paid tool | ||
| Cost per new customer, not just ROAS | Paid tool | ||
| Private live dashboards for your team | Monthly deck | Paid tool | |
| AI assistant trained on your account | |||
| Every change proposed, approved, and logged | Ad hoc | Your process | |
| Published pricing you can check yourself | n/a | ||
| Minimum term | 3 months | 6–12 months | Headcount |
Agency and in-house columns describe the common market arrangement, not any specific competitor. Plenty of agencies do excellent work; the point is what arrives in one invoice versus several.
Questions people ask before signing
Who actually works on my account?
A senior strategist, on every tier, including the entry one. We do not staff accounts with juniors supervised at a distance, which is why the entry price starts where it does: the floor is set by what a senior operator costs, not by what the market will tolerate.
What counts as ad spend?
The media budget you pay the platforms, across every account we manage for you: Google, Meta, TikTok, Microsoft, Pinterest, and anything else we run. We measure it from the platforms directly, so the number on your invoice is the number in your ad accounts. It is never estimated.
When does billing actually start?
The retainer starts the day we take your accounts live, not the day you sign. Between signature and activation we implement tracking, run the day-zero audit, and connect your platforms. That window is covered by the one-time setup fee, the first month of retainer is prorated from the activation date, and the minimum term is counted from that date too.
Is there a minimum term?
A 3-month minimum on every tier, counted from activation, then month to month. 30 days notice on Scale, 60 on Premier and Enterprise, either side. Notice can be given during the minimum term, so on Scale the earliest end is the end of month three. Enterprise runs as a 12-month agreement for planning and rates, and can still be ended on the same notice. Three months is roughly what it takes for structural changes to show up in the data honestly. After that, staying should be your choice each month rather than a contract obligation.
What happens when my spend moves month to month?
The base retainer stays flat and the overage follows your measured spend, so a quieter month costs less without a renegotiation. If your spend settles into the next tier, we move you there, which is cheaper than staying where you were, because each tier is priced to take over exactly where the tier below stops being the better deal.
We spend more than the calculator shows. What would we pay?
The formula is published to $5m a month of spend, and you can type any figure up to that into the calculator. Enterprise covers spend to $1m in its base, then 3% to $3m and 2% above it, so the rate keeps falling as you scale. Above $5m we quote, because at that size your entities, markets, and service levels move the price more than the formula does.
Are tracking and attribution really included?
Yes. First-party tracking, server-side conversion sending, multi-touch attribution, and the client platform are part of the retainer at every tier. Most brands buy those separately from an attribution vendor for between $500 and $5,000 a month on top of their agency fee, and more once spend passes $1M a month.
What is the setup fee for?
Implementing first-party tracking on your site, validating the conversion data against your commerce platform, and running the day-zero audit that everything afterwards is measured against. It is a one-time fee, banded by tier because the work is: $5,000–$7,500 on Scale, which is usually one storefront and one set of platforms; $7,500–$15,000 on Premier, where there are typically several brands or regions to wire up; and from $15,000 on Enterprise, where multiple entities, markets, and storefronts have to be reconciled into one measurement layer. Where you land inside your band is quoted before you sign, never after.
Do you produce the creative, or just run it?
We own the creative strategy (what to test, which angles to try next, which assets to retire and when), and that is included at every tier. Production is separate: we brief and direct your team or your studio, and we can bring in a production partner if you do not have one. We would rather be honest about that line than quietly imply a video team is included in a media retainer.
Whose data is it, and what happens if we part ways?
Yours. The ad accounts stay in your name, the tracking runs on your domain, and the conversion data is your business data: we are the processor, not the owner. Ask and we will export your historical performance and customer data in a usable format. Nothing about the arrangement is designed to make leaving expensive.
Can I keep the attribution tool I already pay for?
You can, and some clients run both for a period to compare. We will not ask you to cancel anything as a condition of working together. What we will do is reconcile our numbers against your existing source and show you where and why they differ.
Do you work on revenue share or performance-only deals?
We are paid a published retainer for the work, and performance-only and revenue share deals are not offered on this page. Performance-only, with no base and payment purely on attributed conversions, pushes an agency toward whatever is easiest to claim credit for rather than whatever grows the business. It also makes the honest recommendation (spend less here, fix the landing page, wait for the data) the one that costs the agency money. Above $5m a month of spend, where we quote, terms are set with you.
Which currency will I be billed in?
Whichever of USD, GBP, or EUR you choose at contract. The figures are the same in each ($7,500, £7,500 or €7,500), and the spend allowances are quoted in the same currency, so the effective rate you pay is identical whichever one you pick. UK and EU prices exclude VAT.
See the numbers on your account first
The free audit reads your live account and tells you what is being wasted and which tier you sit in. No call needed to get it.