Agency pricing, published
A monthly retainer that covers your ad spend to a set level, then a published rate on the spend above it. Tracking, attribution, and the platform your team logs into are part of it, not a second invoice. No discovery call required to find out what it costs.
Every price on this page is the real price. Type your spend or drag the slider, and you have our quote before you speak to anyone.
Typical agency management at this spend is $10,000–$15,000, and the attribution platform you would buy alongside it is another $2,500–$5,000. Both are included above.
Growth
The foundation you scale from.
- A senior strategist on the account — there is no junior layer here
- Every platform you advertise on, managed end to end
- Strategy, build, daily optimization, and creative direction
- First-party tracking and multi-touch attribution, included
- Your own live dashboards, not a monthly deck
- Monthly strategy call and reporting
Scale
For the steep part of the curve.
- Everything in Growth
- A named strategist who owns the account and knows your business
- Weekly working cadence, not monthly reporting theater
- New-versus-returning economics and true cost per new customer
- Creative performance analysis and a live testing roadmap
- Priority support with same-day response
Premier
An operating partner, not a supplier.
- Everything in Scale
- A senior strategist and a dedicated analyst working as a pair
- Multiple brands, regions, or entities under one measurement layer
- Budget allocation modeled across channels, and tested for lift
- Reporting built to your board pack, not our template
- Weekly strategy calls and a quarterly business review
Enterprise
Built around how your organization works.
- Everything in Premier
- A named account team with response times written into the contract
- Multi-market and multi-entity structures, consolidated
- Security review, SSO, and your data processing agreement
- Commercial terms shaped to you, including revenue-share models
Each tier is priced to take over exactly where the one below it stops being the better deal. Growing into the next tier costs less than staying in the last one, so scaling never turns into a renegotiation.
Not sure where you land? Run the free audit — it measures your real spend and tells you which tier fits.
All prices are monthly. A one-time setup fee of $1,500–$3,500 covers tracking implementation and the day-zero audit. 3-month minimum term, then month to month.
There is no junior tier
The usual agency model puts a senior name on the pitch and a junior on the account. It is why the first ninety days are good and the next ninety are quiet.
Every account here is run by a senior strategist, at every tier, including the entry one. What changes as you grow is how much of that attention you get and who else joins them — never whether the person in your account has done this before.
- GrowthA senior strategist runs the account. Monthly strategy call.
- ScaleNamed strategist, weekly working cadence.
- PremierStrategist and analyst pairing. Weekly calls, quarterly review.
- EnterpriseNamed account team with defined SLAs.
The platform is not an add-on
Most of what follows is sold elsewhere as a separate subscription, on top of an agency fee. Here it is the plumbing, at every tier.
First-party tracking
Your own tracking on your own domain, sending conversions server-side to every platform you run. It keeps working as third-party cookies stop.
Attribution you can interrogate
Six models side by side, from first click to data-driven. Where they disagree is the interesting part, and you get to see it rather than take one number on trust.
New customers, counted properly
New versus returning, and what a genuinely new customer costs to acquire. Measured against your actual customer list, not the platform’s guess.
Private, live analytics
Your own dashboards, updated daily, for whoever on your team needs them. Not a PDF that arrives after the month it describes has ended.
An assistant that knows the account
Ask why last week moved and get a straight answer with the numbers behind it. It reads your data; it cannot spend your money.
Every change on the record
Meaningful changes are proposed, approved, and logged. You can always see what was done, when, and why.
You start paying the day we go live
Most agencies bill from signature and spend the first month onboarding. We separate the two, because a retainer for a month of setup is a retainer for nothing.
- 01
We measure before we quote
Run the free audit or book a call. Either way we look at real account data first, so the tier we recommend comes from your numbers rather than a discovery form.
- 02
Scope and start date agreed
One onboarding call covers goals, constraints, and what good looks like. You get the tier, the setup fee, and the activation date in writing before anything is signed.
- 03
Setup window
We implement tracking, validate it against your commerce data, connect your platforms, and run the day-zero audit. The one-time setup fee covers this. No retainer yet.
- 04
Activation — the retainer begins
Billing starts the day we take the accounts live, prorated from that date. You are never paying a retainer for a month we spent getting ready.
The price here is the price
No pricing that changes with how big your logo is. The calculator above is the same formula that generates your contract, and it is the same formula for everyone.
Your measurement is not an upsell
First-party tracking, server-side conversions, and multi-touch attribution are in the retainer. We will never sell you the ability to see whether our work is working.
Three months to prove it
A 3-month minimum, then month to month on thirty days notice. Long lock-ins protect the agency from its own results.
One retainer against a stack of invoices
| Capability | ADSRUNNER | Traditional agency | In-house plus tools |
|---|---|---|---|
| Paid media managed across every platform | Your team | ||
| Senior operator on the account, at every tier | Varies | Your hire | |
| Strategy, build, and daily optimization | Your team | ||
| Creative direction and testing roadmap | Often extra | Your team | |
| First-party tracking implementation | Often extra | Paid tool | |
| Multi-touch attribution, multiple models | Paid tool | ||
| Cost per new customer, not just ROAS | Paid tool | ||
| Private live dashboards for your team | Monthly deck | Paid tool | |
| AI assistant trained on your account | |||
| Every change proposed, approved, and logged | Ad hoc | Your process | |
| Published pricing you can check yourself | n/a | ||
| Minimum term | 3 months | 6–12 months | Headcount |
Agency and in-house columns describe the common market arrangement, not any specific competitor. Plenty of agencies do excellent work — the point is what arrives in one invoice versus several.
Questions people ask before signing
Who actually works on my account?
A senior strategist, on every tier, including the entry one. We do not staff accounts with juniors supervised at a distance, which is why the entry price starts where it does — the floor is set by what a senior operator costs, not by what the market will tolerate. As you move up the tiers you get more of that attention and, from Premier, a dedicated analyst alongside them.
What counts as ad spend?
The media budget you pay the platforms, across every account we manage for you — Google, Meta, TikTok, Microsoft, Pinterest, and anything else we run. We measure it from the platforms directly, so the number on your invoice is the number in your ad accounts. It is never estimated.
When does billing actually start?
The retainer starts the day we take your accounts live, not the day you sign. Between signature and activation we implement tracking, run the day-zero audit, and connect your platforms — that window is covered by the one-time setup fee, and the first month of retainer is prorated from the activation date.
Is there a minimum term?
Three months, then month to month on thirty days notice. Three months is roughly what it takes for structural changes to show up in the data honestly. After that, staying should be your choice each month rather than a contract obligation.
What happens when my spend moves month to month?
The base retainer stays flat and the overage follows your measured spend, so a quieter month costs less without a renegotiation. If your spend settles into the next tier, we move you there — which is cheaper than staying where you were, because each tier is priced to take over exactly where the tier below stops being the better deal.
Are tracking and attribution really included?
Yes. First-party tracking, server-side conversion sending, multi-touch attribution, and the client platform are part of the retainer at every tier. Most brands buy those separately from an attribution vendor for between $500 and $5,000 a month on top of their agency fee.
What is the setup fee for?
Implementing first-party tracking on your site, validating the conversion data against your commerce platform, and running the day-zero audit that everything afterwards is measured against. It is a one-time $1,500 to $3,500 depending on how many domains and platforms are involved, and it is quoted before you sign.
Can I keep the attribution tool I already pay for?
You can, and some clients run both for a period to compare. We will not ask you to cancel anything as a condition of working together. What we will do is reconcile our numbers against your existing source and show you where and why they differ.
Do you work on revenue share or performance-only deals?
At Enterprise, yes — usually as a smaller base plus a share of measured incremental revenue. Below that the answer is no, because performance-only pricing quietly pushes an agency toward whatever is easiest to attribute rather than whatever grows the business.
Which currency will I be billed in?
Whichever of USD, GBP, or EUR you choose at contract. The figures are the same in each — 3,950 is 3,950 — and the spend allowances are quoted in the same currency, so the effective rate you pay is identical whichever one you pick. UK and EU prices exclude VAT.
See the numbers on your account first
The free audit reads your live account and tells you what is being wasted and which tier you sit in. No call needed to get it.