Managed paid media, with the measurement built in

A senior strategist, on every tier, including the entry one. We do not staff accounts with juniors supervised at a distance, which is why the entry price starts where it does — the floor is set by what a senior operator costs, not by what the market will tolerate.

The media budget you pay the platforms, across every account we manage for you — Google, Meta, TikTok, Microsoft, Pinterest, and anything else we run. We measure it from the platforms directly, so the number on your invoice is the number in your ad accounts. It is never estimated.

The retainer starts the day we take your accounts live, not the day you sign. Between signature and activation we implement tracking, run the day-zero audit, and connect your platforms — that window is covered by the one-time setup fee, and the first month of retainer is prorated from the activation date.

Three months, then month to month on thirty days notice. Three months is roughly what it takes for structural changes to show up in the data honestly. After that, staying should be your choice each month rather than a contract obligation.

The base retainer stays flat and the overage follows your measured spend, so a quieter month costs less without a renegotiation. If your spend settles into the next tier, we move you there — which is cheaper than staying where you were, because each tier is priced to take over exactly where the tier below stops being the better deal.

Yes. First-party tracking, server-side conversion sending, multi-touch attribution, and the client platform are part of the retainer at every tier. Most brands buy those separately from an attribution vendor for between $500 and $5,000 a month on top of their agency fee.

Implementing first-party tracking on your site, validating the conversion data against your commerce platform, and running the day-zero audit that everything afterwards is measured against. It is a one-time fee, banded by tier because the work is: $1,500–$2,500 on Growth, which is usually one storefront and one set of platforms; $2,500–$5,000 on Scale; $5,000–$7,500 on Premier, where there are typically several brands or regions to wire up; and from $10,000 at Enterprise, where multiple entities, markets, and storefronts have to be reconciled into one measurement layer. Where you land inside your band is quoted before you sign, never after.

We own the creative strategy — what to test, which angles to try next, which assets to retire and when — and that is included at every tier. Production is separate: we brief and direct your team or your studio, and we can bring in a production partner if you do not have one. We would rather be honest about that line than quietly imply a video team is included in a media retainer.

Yours. The ad accounts stay in your name, the tracking runs on your domain, and the conversion data is your business data — we are the processor, not the owner. Ask and we will export your historical performance and customer data in a usable format. Nothing about the arrangement is designed to make leaving expensive.

You can, and some clients run both for a period to compare. We will not ask you to cancel anything as a condition of working together. What we will do is reconcile our numbers against your existing source and show you where and why they differ.

Together, from your own commerce data, before anything goes live. Normally it is the trailing three-month average of your net monthly revenue, written into the contract. If your business is seasonal we use the same months last year instead, so a normal December counts as a normal December. Net means after refunds, returns, discounts, and cancellations: the number your finance team recognizes. Some growth above that line will be yours rather than ours, and no measurement separates the two with total confidence. That is why the share is small, why there is nothing extra for us in a bad month, and why the annual review moves the baseline up, so growth that turns out to be yours stops being charged for.

It applies only to revenue above the baseline, so the business you already had is never charged for. It is capped at one month of your fee, so in the best month imaginable your total can at most double. It has a floor of zero, with no clawback of earlier months if a later one softens. And every twelve months the baseline moves halfway up to where the business now sits, so growth you have held for a year is billed at half the rate the next year and fades out after that.

Quarterly in arrears, on revenue that has already landed, with the working shown against the same commerce data you see in your dashboard. The retainer stays monthly. We use revenue because it is the number we can both see in the same place on the same day. If you run a thin-margin business and revenue is the wrong shape, we can structure it as a share of gross profit instead. That is a change to your contract, not to this page.

The growth share above is our version of one, and it is on every published tier. What we do not do is performance-only — no base, paid purely on attributed conversions. That model pushes an agency toward whatever is easiest to claim credit for rather than whatever grows the business, and it makes the honest recommendation (spend less here, fix the landing page, wait for the data) the one that costs us money. Our growth fee avoids that because it is measured on your total business revenue against a written baseline, not on what a platform reports it caused. At Enterprise the whole structure is negotiable, including a larger share against a smaller base.

Whichever of USD, GBP, or EUR you choose at contract. The figures are the same in each — 3,950 is 3,950 — and the spend allowances are quoted in the same currency, so the effective rate you pay is identical whichever one you pick. UK and EU prices exclude VAT.