Pipeline-grade targeting, engineered for B2B.
LinkedIn is the only platform where you can target by job title, seniority, company, and industry — at scale. CPMs are higher than other platforms, but for B2B and high-ticket B2C brands, the ability to reach exactly the right buyer is worth the premium.
LinkedIn punishes generic strategy. The platform rewards precision.
LinkedIn is the most expensive social platform to advertise on. CPCs of $8-15 are standard. CPMs hit $30-50 for premium audiences. With those costs, sloppy targeting and weak creative create burn rates that make LinkedIn look 'too expensive' — when in fact it's that the strategy was wrong.
Audience definition is everything
LinkedIn's targeting is so granular that loose audience definitions waste budget instantly. We build precise audiences combining job titles, seniority, company size, industry, and intent signals — not just one targeting criterion.
Content needs to add value, not interrupt
LinkedIn users are at work. They scroll for industry insights, not interruptive ads. Sponsored content that looks like organic thought leadership outperforms branded ads by 3-4×.
Lead Gen Forms vs. landing pages
LinkedIn Lead Gen Forms get higher conversion rates but lower lead quality. Landing pages get lower conversion rates but higher quality. The right choice depends on your sales process — most agencies pick one without analysis.
Account-based marketing requires layered campaigns
For target accounts, you need different creative, different offers, and different placement strategies than broad-audience campaigns. ABM on LinkedIn requires specific operational setup that most agencies skip.
Pipeline, not lead-form noise.
LinkedIn is the most expensive click in B2B, so it only works when you measure past the form to the pipeline. Synced to your CRM, it optimizes toward sales-qualified leads and revenue, not form-fill volume.
LinkedIn ads built for B2B reality.
We work with SaaS, professional services, B2B eCom, and enterprise tech brands. Our LinkedIn approach is built around CRM integration, not just lead form optimization.
- →Sponsored Content (single image, video, carousel) campaigns
- →Message Ads and Conversation Ads for direct outreach
- →Document Ads for content marketing and lead capture
- →Event Ads for webinars and live events
- →Lead Gen Forms with CRM integration
- →Account-Based Marketing campaigns with target account lists
- →LinkedIn Audience Network expansion
- →Custom audience matching with CRM contact lists
- →Insight Tag setup with CRM event tracking
- →Conversion API integration for offline event tracking
- →CRM integration with HubSpot, Salesforce, Pipedrive
Your pipeline, watched past the form.
A cheap lead that never closes is the most expensive thing in B2B. Our agents sync CRM stages back into LinkedIn, score lead quality, suppress the titles that never convert, and pass changes to a strategist.
- 01 · SensingWatches lead qualityCRM stages synced back; lead-to-SQL rate and frequency monitored by segment.
- 02 · ReasoningOptimizes to revenueLow-fit titles suppressed, ABM lists prioritized, frequency capped before it annoys.
- 03 · ConversationA strategist approvesEvery suppression and budget move is reviewed before it ships.
Pricing-page traffic → Case-study sequence
Pricing-page traffic → Case-study sequence
CRM-first LinkedIn operations.
We don't run LinkedIn against form fills as the success metric. We connect to your CRM and optimize toward SQLs, opportunities, and closed-won — the metrics that actually matter.
CRM integration & ICP definition
Connect LinkedIn Insight Tag to your CRM events. Define ICP precisely — not just "decision-makers at SaaS companies" but specific job titles, seniority bands, and company attributes that match your highest-value customers.
Content-led acquisition
Sponsored content that adds value, not branded ads. Document Ads with research or playbooks. Webinars and events. Conversation Ads for high-intent direct outreach. Funnel-stage-appropriate creative across the buyer journey.
Optimize for pipeline, not leads
Track conversions through your CRM — MQL, SQL, opportunity, closed-won. Optimize budget allocation toward channels and audiences that drive actual revenue, not vanity lead counts.
LinkedIn, run for revenue.
Most agencies optimize LinkedIn toward the cheapest lead and call it a day. Here is what changes when the goal is closed pipeline.
Quick answers to common questions.
What's a typical LinkedIn budget for B2B?
$15-50K/month is typical for serious B2B campaigns. Below $10K/month, LinkedIn is expensive enough that you cannot run sufficient testing to learn what works. Above $50K/month, the channel can scale meaningfully alongside other B2B acquisition.
Do you integrate with HubSpot, Salesforce, etc.?
Yes — CRM integration is core to how we run LinkedIn. We track conversions through MQL, SQL, opportunity, and closed-won stages. Bid strategies optimize toward pipeline value, not just leads. Without CRM integration, you're flying blind on quality.
How do you handle account-based marketing?
Custom target account lists uploaded to LinkedIn Matched Audiences. Different creative for warm vs cold accounts. Coordinated with your sales outreach via your CRM. We work as the paid layer of your ABM stack, not a separate motion.
You might also need.
Ready to talk linkedin advertising?
Book a strategy call. We'll review your account and show you specifically what we'd do differently.