A Google Ads agency run by senior operators.

Three things. First, we run the full Google Ads stack — most agencies are Search-first or Shopping-first, not both with PMax integration. Second, we rebuild attribution before we touch campaigns, so decisions are based on real data. Third, our AI agents monitor 24/7 and catch issues hours before manual reviews would.

A single expert is the right call when one person can hold the whole account in their head — typically under about $30K/month, a single channel, and a stable product catalog. An agency earns its fee when the work genuinely exceeds one person: Search plus Shopping plus Performance Max running together, attribution that needs rebuilding, creative testing at volume, and cover when someone is on holiday. The failure mode to screen for is paying agency rates for junior execution, so ask who runs the account day to day, how many accounts they hold, and who you speak to when performance drops.

For us: account and campaign architecture, keyword and search-term management, ad copy creation and testing, Smart Bidding strategy and conversion-action design, Shopping feed engineering, Performance Max asset groups and exclusions, audience and negative lists, budget pacing, conversion tracking and attribution setup, and weekly reporting plus dashboard access. Continuous monitoring by our AI agents runs underneath all of it. Creative production — video and image assets — is briefed by us but produced by your team or a partner.

Our typical client spends $30K-$500K/month on Google Ads. We have run accounts up to $2M/month. Below $30K/month the engagement economics rarely work for either side — at that scale you are usually better served by a freelancer or running it in-house with our consulting support.

Our fee is a flat monthly base that covers an included level of ad spend, then a published rate on the spend above it, plus 2% of the new monthly revenue we build above your day-zero baseline. The overage rate is published; because the base covers an included allowance, the spend incentive is confined to spend above that allowance rather than removed. Across the published Growth through Premier ladder, the effective fee as a share of spend falls as spend rises; Enterprise is custom and sits outside that published ladder. That is not a pure percentage-of-spend model, which we avoid because it pays an agency to inflate media whether or not efficiency improves. The growth share is the second variable term, published on every tier: it applies only to net revenue above a baseline agreed before activation, it is capped at one month of the monthly fee, and the baseline is reviewed annually and moved halfway toward current revenue so held growth stops being charged for. Performance-only structures — no base, paid purely on attributed conversions — are something we do not offer at any tier, because the invoice would then rest on the most contested number in the account. Full numbers at /pricing.

Three-month minimum to start. After that, month-to-month. Most clients stay 18+ months because the work compounds — but we earn the relationship every quarter, not lock it in with long contracts.

Strategy, campaign management, ad copy, audience strategy, bid management, conversion optimization, first-party tracking, multi-touch attribution, the live client platform and dashboards, a senior operator on the account, continuous AI monitoring, and every meaningful change proposed, approved, and logged. Creative production (video, image assets) is directed but separate when needed. Full scope by tier is on /pricing.