Built by operators.
Built for operators.
ADSRUNNER is a performance marketing agency for Shopify and DTC ecommerce brands and consumer subscription software, where senior operators run paid media on a platform built in-house that judges every channel against what the business actually banked. Founded in 2021, on 12+ years of operator experience before that.
Performance marketing is a craft, not a hack.
Four principles shape every account we run, every hire we make, every dashboard we ship. They're unglamorous on purpose — the boring stuff is what compounds.
Compound, don't convert
One-time spikes don't build businesses. Sustainable systems do. We optimize for trajectory, not screenshots. The brands we work with want to be bigger in three years, not have a viral month.
Measure what matters
ROAS without margin context is fiction. Attribution without first-party data is guessing. CPA without LTV is theatre. We rebuild measurement infrastructure before we rebuild campaigns.
Operate with intent
Every dollar should have a purpose. Every campaign should answer a question. Every test should teach something. No spray and pray. No best-practice templates. No agency theatre.
Build, don't rent
Most agencies rent the same off-the-shelf tools as their clients. We built our own infrastructure — AI agents that monitor accounts 24/7, attribution systems that survive privacy changes, dashboards that surface what matters. The platform is the moat.
Embedded teams. Transparent systems. Real accountability.
Senior operators on every account
No junior account managers learning on your budget. Every client has a strategist with 8+ years running accounts, supported by specialists across creative, data, and platform expertise.
AI handles what humans shouldn't
Twenty-seven automated checks read every account every day. They surface anomalies, flag wasted spend, and rank what they find by the money at stake. Humans make the strategic calls. Machines handle the watching.
A client portal, refreshed daily
Every client gets a portal showing spend, results, and what we changed and why, refreshed every day on your own timezone. No hidden numbers. No monthly PDFs that arrive too late to act on.
Slack-first communication
We're in your Slack, not behind a ticket queue. Strategic decisions happen in real-time, with the same urgency as your internal team.
No long contracts
Three-month minimums, then month-to-month. We earn the relationship every quarter. If we're not the right partner, you should be free to find one who is.
Outcomes, not deliverables
We're not paid by the campaign. We're paid to grow your business. Our incentives are aligned with revenue, ROAS, and long-term enterprise value.
We're building infrastructure other agencies will eventually rent.
Most performance marketing agencies are commodities — same tools, same playbooks, same generic dashboards. We're building proprietary infrastructure: AI agents, attribution systems, creative pipelines, and campaign intelligence that give our clients an unfair advantage.
Explore the platform- →Ad accounts, analytics, store, and tracking read side by side
- →First-party tracking with server-side capture
- →Six attribution models compared on the same data
- →Customer list matching for new versus returning buyers
- →Daily checks ranked by the money at stake
- →Client portal with approvals and a full audit trail
I did not plan a career in advertising. I fell into it and became fascinated by the connection between a message and a decision. Why does one person act while another keeps scrolling? What turns attention into trust, and trust into a customer?
The longer I worked in paid media, the less I saw it as a media problem. A campaign can look healthy while the business underneath it is standing still. The audience may be wrong. The offer may be weak. The economics may not hold. Or the journey after the click may simply ask too much.
That changed the questions I asked. Not only, “How do we get more traffic?” but, “Who are we trying to reach? What do they need to understand? What is each new customer actually worth? And how far can we scale before growth stops creating value?”
The dashboard is useful. It is not the final answer.
I founded ADSRUNNER in 2021 because I wanted to build an agency around that way of thinking. Strategy and execution in the same room. Experienced people close to the work. Decisions connected to commercial outcomes, not activity for its own sake.
That principle has not changed. The machinery around it has.
AI can watch more than any person can watch. It can connect signals across platforms, remember what changed, question inconsistencies, and bring the right evidence forward at the right moment. But it cannot decide what kind of growth is worth pursuing. It cannot understand a customer on our behalf. And it cannot take responsibility for the consequences of a decision.
That is the future we are building ADSRUNNER toward. Not a conventional agency with software added to it, and not software pretending experience no longer matters. A different operating model, where technology provides constant awareness and experienced people provide judgment, context, and accountability.
After 12 years and more than $200M in managed spend, I have learned that better advertising is rarely just about producing better ads. It is about understanding the entire system around the click, then making each decision with a reason behind it.
Better technology should make that thinking clearer, not hide it. Growth should not merely make the numbers larger. It should leave the business stronger.
If you are building something you intend to matter for a long time, we should talk.
Let's grow what you've built.
Book a strategy call. We'll review your account and show you the trajectory.