Four minutes. I’ll show you what is most likely capping your growth, and what I’d fix first.
For online stores and subscription brands. The first questions place you. Then I’ll show you the constraint, and the one move I would make this week.
- About 4 minutes
- No account access needed
- Stores and subscription brands
Five areas, for stores and subscription brands
If you sell services or something else, the check still asks about measurement, creative, and how decisions get made. The five areas below are the store and subscription version.
- 01Unit economics
Do you know what a customer is worth, and what you can pay for one?
- 02Measurement
Which revenue number do you trust, and why?
- 03Creative engine
Is new creative arriving faster than the old creative wears out?
- 04Retention
What happens after the first order?
- 05Operating rhythm
Who decides where the next dollar goes?
I built this from the questions I ask in the first hour with a store or a subscription brand. After twelve years and $200M+ in managed spend, the pattern is consistent. The platform numbers rarely explain the ceiling. The answers to these questions usually do.
Sam Nouri · Founder