A paid media agency for New York brands.
New York concentrates the two hardest paid media problems in one market: high-consideration B2B where a bad lead wastes an expensive salesperson, and premium consumer brands competing in the densest auctions in the country. Both reward measurement discipline over media-buying flair. Our working day overlaps fully with Eastern hours.
Our day overlaps fully with US Eastern hours, so you get same-day responses through the New York working day.
Running paid media for New York is not the same job as running it anywhere else.
B2B lead quality beats lead volume by a wide margin here
In NY financial services, legal, and enterprise SaaS, the value spread between a qualified and unqualified lead is enormous, and optimizing on raw form fills reliably produces more of the wrong ones. The structural fix is feeding CRM outcomes back into the platforms as conversion values, so bidding optimizes toward pipeline rather than toward whoever fills in a form most readily.
The densest auctions in the country punish structural sloppiness
NY metro competition in finance, legal, real estate, and premium consumer categories is as high as it gets, and in that environment brand and non-brand traffic mixed in the same campaigns is not a reporting inconvenience — it actively misleads bidding toward the cheapest conversions, which are the ones you would have won anyway. Separation is the first thing we fix.
Long, multi-touch consideration cycles break last-click reporting
Enterprise deals here run months and touch many channels, so a last-click view systematically over-credits the final search and under-credits everything that created the demand. Multi-touch attribution against a first-party dataset changes which channels look worth funding — often materially, and usually in favor of the ones a last-click report was quietly defunding.
Premium consumer brands compete on brand strength, not bid strength
In NY's premium retail and hospitality categories, the winning accounts are the ones where creative and landing experience carry the conversion, because everyone in the auction can afford the click. That makes CRO and creative quality the actual performance levers, and treating them as separate from media buying is why a lot of well-managed accounts stall.
The business models we know best in New York.
- B2B SaaS and enterprise software
- Fintech and financial services
- Premium DTC, retail, and hospitality
- Professional services and legal
Accounts we have actually run in this market.
The services New York brands come to us for.
Working with us from New York.
Do you work with New York brands?
Yes. NY-market B2B SaaS, fintech, and premium consumer brands are a strong fit for how we work — CRM-qualified lead optimization, brand and non-brand separation, and multi-touch attribution. We do not have a New York office; our working day overlaps fully with Eastern hours, so you get same-day responses through the NY working day.
How do you improve B2B lead quality rather than volume?
By making lead quality the thing the platforms optimize for. We feed CRM outcomes — qualified, opportunity, closed-won — back into Google and Meta as conversion values, so bidding chases pipeline instead of form fills. Alongside that: qualifying questions in forms, negative keyword discipline against research-intent traffic, and creative written to filter rather than to maximize clicks.
Can you cover Eastern hours?
Yes, fully. Our working day overlaps the entire New York working day, so escalations, budget decisions, and reviews happen in real time rather than the next morning. Outside those hours our AI agents monitor every account continuously and flag anomalies for action.
Do you have an office in New York?
No, and we would rather say so plainly than imply otherwise. We are a remote team serving brands in the UK and the US, and we do not keep premises in New York. Our day overlaps fully with US Eastern hours, so you get same-day responses through the New York working day. Meetings are video calls, reporting is a live dashboard rather than a monthly deck, and account access sits in your own ad accounts. For paid media specifically, nothing in the work requires being in the same building — what it requires is knowing your market and being reachable when something moves.
See what your account looks like to someone independent.
A free audit of your Google Ads or Meta account, with the numbers computed on your data rather than generic benchmarks.
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