A free Meta ads audit built for creative and signal.
Meta accounts rarely fail on settings. They fail because creative fatigued and nobody noticed, because audiences overlap and bid against each other, or because the signal reaching the platform degraded after an iOS or consent change. This audit is built around those three, not around a settings checklist.
See what the AI finds
Connect Meta Ads and the engine reads 90 days of your data. Your report lands in your inbox, usually within minutes.
- →Creative fatigue & winning-ad detection
- →Audience architecture & overlap waste
- →Signal health & view-through inflation
Every finding, and why it matters.
Creative fatigue, per ad
Frequency and first-time-impression ratio trended per ad, so fatigue is identified as a curve rather than guessed from a falling ROAS that could equally be seasonality.
Winning-ad concentration
What share of results one or two ads carry, and how long they have carried it. High concentration is the account’s single largest fragility, and it is invisible in an account-level view.
Audience overlap and self-competition
Where ad sets target overlapping audiences and inflate each other’s costs, plus retargeting pools with no exclusions against recent purchasers.
Learning-phase health
Ad sets stuck out of learning, and the edit cadence that keeps resetting them. Frequent well-intentioned tweaking is one of the most common causes of a permanently unstable account.
Signal and measurement integrity
Event match quality, deduplication between pixel and Conversions API, and the gap between platform-reported purchases and your actual order count — the number that determines whether any of the reported ROAS can be trusted.
Advantage+ and placement behavior
Where automated placements and Advantage+ features are helping and where they are quietly moving spend into inventory that never converts.
Creative production capacity
The volume of genuinely new concepts entering the account per month against what its spend level requires. Most accounts that cannot scale are constrained here rather than in the media buying.
What it cannot see: whether the creative is good, only how it performed. It also cannot fix the platform’s attribution — where Meta-reported revenue exceeds your real orders, the audit quantifies the gap and tells you which number to trust, but reconciling it properly needs your commerce data.
Before you connect.
Is it actually free?
Yes, and there is no card, no trial, and no call required to receive it. We run audits because some people who run one eventually become clients and because it demonstrates the work better than a pitch does. If you read the report and never speak to us again, that is a normal outcome.
What access do you need?
Read-only, granted through the platform’s own OAuth screen. The scopes we request cannot change campaigns, cannot touch billing, and cannot see payment details. You can revoke access at any time from your own account settings, and the report you already have remains yours.
How long does it take?
About three minutes from granting access to a finished report. The form itself is three fields. Ninety days of account data is analyzed in that window, which is the part a manual audit spends five to ten hours on.
Is this a Facebook ads audit or a Meta ads audit?
Both — they are the same product under two names. Meta Ads Manager runs Facebook, Instagram, Messenger, and Audience Network from one account, and the audit reads all of it. If you searched for a Facebook ads audit, this is the page you wanted.
Do you need my Business Manager or just an ad account?
Ad account read access is enough for the diagnostic. Business Manager access lets us see cross-account audience and pixel sharing, which improves the overlap and signal sections, but it is optional and we do not ask for it by default.
Will it tell me which creative to make next?
It will tell you which concepts and formats have worked, which have fatigued, and where the gaps in your current mix are. It will not write a brief for you. A diagnostic that claimed to know your next winning creative from historical data alone would be overselling itself.