Your growth is our growth

A senior strategist, on every tier, including the entry one. We do not staff accounts with juniors supervised at a distance, which is why the entry price starts where it does — the floor is set by what a senior operator costs, not by what the market will tolerate.

The media budget you pay the platforms, across every account we manage for you — Google, Meta, TikTok, Microsoft, Pinterest, and anything else we run. We measure it from the platforms directly, so the number on your invoice is the number in your ad accounts. It is never estimated.

The retainer starts the day we take your accounts live, not the day you sign. Between signature and activation we implement tracking, run the day-zero audit, and connect your platforms — that window is covered by the one-time setup fee, and the first month of retainer is prorated from the activation date.

Three months, then month to month on thirty days notice. Three months is roughly what it takes for structural changes to show up in the data honestly. After that, staying should be your choice each month rather than a contract obligation.

The base retainer stays flat and the overage follows your measured spend, so a quieter month costs less without a renegotiation. If your spend settles into the next tier, we move you there — which is cheaper than staying where you were, because each tier is priced to take over exactly where the tier below stops being the better deal.

Yes. First-party tracking, server-side conversion sending, multi-touch attribution, and the client platform are part of the retainer at every tier. Most brands buy those separately from an attribution vendor for between $500 and $5,000 a month on top of their agency fee.

Implementing first-party tracking on your site, validating the conversion data against your commerce platform, and running the day-zero audit that everything afterwards is measured against. It is a one-time fee, banded by tier because the work is: $1,500–$2,500 on Growth, which is usually one storefront and one set of platforms; $2,500–$5,000 on Scale; $5,000–$7,500 on Premier, where there are typically several brands or regions to wire up; and from $10,000 at Enterprise, where multiple entities, markets, and storefronts have to be reconciled into one measurement layer. Where you land inside your band is quoted before you sign, never after.

We own the creative strategy — what to test, which angles to try next, which assets to retire and when — and that is included at every tier. Production is separate: we brief and direct your team or your studio, and we can bring in a production partner if you do not have one. We would rather be honest about that line than quietly imply a video team is included in a media retainer.

Yours. The ad accounts stay in your name, the tracking runs on your domain, and the conversion data is your business data — we are the processor, not the owner. Ask and we will export your historical performance and customer data in a usable format. Nothing about the arrangement is designed to make leaving expensive.

You can, and some clients run both for a period to compare. We will not ask you to cancel anything as a condition of working together. What we will do is reconcile our numbers against your existing source and show you where and why they differ.

Together, from your own commerce data, during the setup window and before anything goes live. Normally it is the trailing three-month average of your net monthly revenue, written into the contract. If your business is seasonal we set it against the same months last year instead, so a normal December counts as a normal December and only beating last season counts as growth. Net means after refunds, returns, discounts, and cancellations — the number your finance team recognizes, not a gross top line. You see the calculation and agree it before signature, which is the whole point of doing it during setup rather than in arrears.

Four things. It is a small share to begin with — you keep 98% of every new pound of revenue. It applies only to revenue above the baseline, so the business you already had is never charged for. It is capped at one month of your fee, whatever happens, so the worst case is that your total doubles in a month where your revenue grew by far more than that. And past that cap your share goes up rather than down: the fee stops moving while the month keeps growing, so on a very large month you keep well over 98% of it. The cap is the client's floor, not our ceiling.

You pay the retainer and nothing else. The growth fee has a floor of zero — it is never negative, and there is no clawback of growth fees from earlier months if a later one softens. A bad quarter costs you the retainer you already agreed to, which is exactly what a retainer is for.

Because revenue is the number we can both see in the same place on the same day, and margin is the number that invites an argument every quarter. That said, if you run a genuinely thin-margin business the revenue line can be the wrong shape — we already track cost of goods for margin-aware bidding, so we will structure it as a share of gross profit instead. Ask on the call; it is a change to your contract, not a change to this page.

Some of it is genuinely yours, and we are not going to pretend otherwise — no measurement separates our contribution from a good product cycle with total confidence. Three things keep it fair. The share is deliberately small enough that being slightly wrong in either direction costs you very little. It cuts both ways: in a month that goes badly we earn nothing extra, with no clawback of the good months. And the annual review moves the baseline up toward wherever the business has settled, so growth that turns out to be yours stops being charged for within a year or two.

No. Every twelve months we review the baseline together and move it up halfway to where the business now sits. So if we grow you and the business then holds at that level, the growth fee halves, halves again the year after, and fades out — you stop paying for a win we delivered in year one. If you keep growing, the fee keeps reflecting the new growth, because that is the part we are still driving. We chose the halfway step rather than a full annual reset for an honest reason: a full reset would have paid us better when growth collapsed and had to be rebuilt than when it held, and we did not want that incentive anywhere near the advice we give you.

Quarterly in arrears, on revenue that has already landed in your account, with the working shown against the same commerce data you can see in your dashboard. The retainer stays monthly. We bill the growth share behind the revenue rather than ahead of it so you are never paying us out of a forecast.

The growth share above is our version of one, and it is on every published tier. What we do not do is performance-only — no base, paid purely on attributed conversions. That model pushes an agency toward whatever is easiest to claim credit for rather than whatever grows the business, and it makes the honest recommendation (spend less here, fix the landing page, wait for the data) the one that costs us money. Our growth fee avoids that because it is measured on your total business revenue against a written baseline, not on what a platform reports it caused. At Enterprise the whole structure is negotiable, including a larger share against a smaller base.

Whichever of USD, GBP, or EUR you choose at contract. The figures are the same in each — 3,950 is 3,950 — and the spend allowances are quoted in the same currency, so the effective rate you pay is identical whichever one you pick. UK and EU prices exclude VAT.