All courses
— Free course · 5 parts · 33 min
Paid acquisition for SaaS: the operator course
Five parts covering the full system: the economics that set your targets, the intent map that sets your keywords, the funnel choice that sets your conversion event, the channel mix, and the measurement that holds it together.
By the end you can set defensible CAC targets from payback math, structure search around intent tiers, and measure a pipeline that closes months after the click.
— The syllabus
- 01Part 1 — Payback economics set every targetCompute honest CAC payback, place yourself against current benchmarks, and derive the CAC target every campaign inherits.7 min
- 02Part 2 — The intent map: category, problem, competitor, brandFour intent tiers, four different economics — and the order to fund them.6 min
- 03Part 3 — Trial, demo, or both: choosing your conversion eventLet ACV pick the funnel, use friction deliberately, and optimize to the event that predicts revenue — not the cheapest one.6 min
- 04Part 4 — Google captures, Meta and LinkedIn createDemand capture before demand creation, the realistic role of each channel, and how to read cross-channel effects.7 min
- 05Part 5 — Measurement that survives a 90-day sales cycleServer-side signal, offline conversion feedback, cohort payback reads, and incrementality on a budget.7 min
— Rather have it run for you?
From Sam— Growth checkWhat's actually holding your growth back?
About 4 minutes, no account access. For Ecommerce stores, SaaS, and digital products. A score across five areas and the one constraint to fix first.