Enterprise PPC agency for accounts that need a platform.
At six figures a month the job stops being optimization and becomes capital allocation. We run enterprise paid media — Google, Meta, Microsoft, TikTok where it earns its keep — on a blended scoreboard, incrementality tests, and a cockpit that watches the account between the meetings. The published Enterprise tier is quoted, not listed, because the commercial shape has to fit how your organization actually works.
The $20k playbook does not survive contact with a $200k budget.
Most agencies that grow with you keep doing the same work, louder. The account gets more campaigns, more dashboards, and more people on the call. What it does not get is a different operating system. That is the gap this page is for.
Averages still govern a budget that has a marginal return
A small account lives on blended ROAS because it lacks the volume to see anything finer. A large account has that volume, and the last increment of spend almost always performs worse than the first. Operators who only watch the average will scale you into losses the blended number conceals. The discipline is in [managing Google Ads at $100k a month](/insights/managing-google-ads-at-100k-per-month).
Measurement is a dashboard, not a stack
At this spend, the gap between what the platforms report and what actually happened is a salary. Clean signal into the auctions, a blended metric the platforms cannot flatter, and incrementality tests for the questions attribution cannot answer — that is a stack, and most retained accounts do not have one. See [the measurement stack for high-spend advertisers](/insights/measurement-stack-for-high-spend-advertisers).
The monthly review is a victory lap
Six-figure budgets get slide decks. What they need is an interrogation: blended scoreboard, marginal dollar, measurement integrity, structural hygiene, forward allocation written down so next month can grade it. [The high-spend monthly review](/insights/high-spend-monthly-review-what-to-actually-review) is the agenda we actually run.
Partner badges get treated as a quality signal
Google Premier Partner status is largely a function of spend under management and certification completion. It selects for size. Treating it as proof of craft is how serious buyers end up with a large, mediocre operator. We answer that query in the FAQ rather than printing the badge.
Capital allocation with a paid-media interface.
The media is the surface. The work is governing downside, allocating the next dollar, and making the account inspectable by people who do not live in Ads Manager.
- →Google Search, Shopping, Performance Max, and YouTube at catalog and query scale
- →Meta, Microsoft, and TikTok where the economics support a second or third engine
- →Measurement stack: server-side tracking, blended MER / new-customer CAC, incrementality tests
- →Weekly budget arbitration on marginal contribution, not channel dashboards
- →Multi-market and multi-entity structures, consolidated onto one scoreboard
- →Feed and catalog engineering that holds up past a few thousand SKUs
- →Reporting built to a board pack, not a platform export
- →Named operator load, documented so a departure is not a crisis
- →Platform sensing 24/7 — waste, pacing, and measurement integrity between the reviews
- →Human approval on every material change. The AI drafts; a strategist ships
Six-figure spend, governed rather than admired.
At this budget the expensive mistakes are quiet: scaling into negative marginal returns while the average still looks healthy, or trusting a platform number a board pack cannot survive. The platform reads blended truth continuously, drafts the hold or the reallocation, and waits. A strategist who owns the whole mix approves before anything moves.
- 01 · SensingStack telemetryBlended MER, new-customer CAC, and per-increment return monitored against the agreed ceiling — including the measurement-integrity checks the monthly review will grade.
- 02 · ReasoningAllocation proposalsHolds, cuts, and shifts sized in contribution terms, with the overlap math and a rollback plan attached. Activity for its own sake does not draft.
- 03 · ConversationNamed operator signsA senior strategist whose load is a stated number reviews every material change. Six-figure accounts do not get a bench of anonymous account managers.
Marginal Search increment → Ceiling until incrementality retest
Marginal Search increment → Ceiling until incrementality retest
Baseline the truth. Then allocate, do not decorate.
The first month is not a campaign rebuild for its own sake. It is an argument about what the account is actually returning, at the margin, so every later dollar has somewhere honest to go.
Stack and scoreboard
Signal quality, blended baseline, and incrementality posture established from your actuals — not from a platform login. Operator load, account ownership, and the review cadence written down. The output is a scoreboard a finance lead can sit with.
Rebuild for allocation, not activity
Structure, bidding, and channel roles rebuilt so the next increment of spend is visible and killable. Brand demand separated from non-brand. Feed and tracking treated as infrastructure, not IT tickets.
Operate the agenda
The monthly review is the method: blended outcome, marginal dollar, measurement integrity, hygiene, forward allocation. In between, the platform watches; a strategist approves. The next review grades last month’s decisions rather than starting fresh.
A platform vs a bigger media buyer.
The comparison that matters at this spend is not “do they know Google Ads.” It is whether the operating system changes when the budget does.
What spend level is this page actually for?
Accounts at or above roughly $100k a month in paid media, and especially those approaching the published Enterprise tier on /pricing (quoted from $500k a month). Below that, our ecommerce PPC, DTC growth, or a single-channel service is the honest recommendation — the operating model on this page earns its keep when averages stop being a sufficient governor. We will say so on the call rather than stretch the page to fit.
Are you a Google Premier Partner agency?
Partner status is largely a function of spend under management and certification completion. It is not a quality signal, and treating it as one selects for size rather than craft. We do not run a page that trades on the badge, because we have already published that view in the questions we tell buyers to ask. Ask instead who carries the account, what they do when performance is down, and whether the measurement stack can survive a board pack. Those answers cannot be faked with a logo.
How is this different from your ecommerce PPC page?
Ecommerce PPC is the cross-channel operating system for brands whose constraint is mix, feed, and blended efficiency — typically from around $20k a month across two or more channels. This page is the spend-tier above that: capital allocation, incrementality, multi-entity reporting, and a platform that watches a six-figure account between meetings. Catalog-led ecommerce brands often start on ecommerce PPC and move here when the budget, and the organizational complexity, actually require it. Shopify Plus merchants with the same problem should also read Shopify Plus agency, which is the stack-qualifier sibling of this page.
Do you work on a published retainer or a custom contract?
The published Growth through Premier ladder lives on /pricing and is self-upgrading with spend. Enterprise is custom — we quote rather than publish once monthly spend is in that band, because service levels, multi-entity structure, security review, and commercial shape (including revenue-share) have to fit the organization. The published page is still the honest starting point for how we think about fees; it does not pretend a six-figure, multi-market engagement fits a calculator.
Can this sit alongside an in-house team?
Yes, and it is a common shape at this spend. What we insist on is a single scoreboard and a single allocation meeting. Split dashboards with an in-house channel owner and an agency channel owner recreate the problem you are hiring us to end. Hybrid works when everyone reports into the same MER, new-customer CAC, and incrementality rules.
You might also need.
How we think about this.
Managing Google Ads at $100k a month and beyond.
At six figures a month, the job stops being optimization and becomes capital allocation. What actually changes when the budget gets serious.
ReadThe measurement stack for high-spend advertisers.
When you spend six figures a month, the difference between reported and real performance is a salary. The layered measurement system that tells you the truth.
ReadThe high-spend monthly review, done properly.
Most monthly reviews are a victory lap through a dashboard. What a six-figure budget actually deserves reviewed, in the order that matters.
ReadReady to talk enterprise ppc agency?
Book a strategy call. We'll review your account and show you specifically what we'd do differently.