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— Free course · 7 parts · 50 min

Google Ads for ecommerce: the operator course

Seven parts, in the order the work actually happens: economics before feed, feed before structure, structure before spend. No fluff, no gate — the same sequence we run on real accounts.

By the end you can compute your own profitability line, structure an account around margin, and scale spend without breaking what works.

— The syllabus
  1. 01Part 1 — Unit economics before ad accountsCompute contribution margin, breakeven ROAS, and allowable CAC — the three numbers every later decision depends on.7 min
  2. 02Part 2 — The feed is the campaignTitles, identifiers, taxonomy, and custom labels — the feed work that outperforms most bid changes.6 min
  3. 03Part 3 — Structure the account around margin, not vibesConsolidate for learning volume, segment only where economics genuinely differ, and isolate brand from day one.7 min
  4. 04Part 4 — Standard Shopping: the control surfacePriority tiers, query sculpting, margin-based subdivision — and the honest comparison with PMax.7 min
  5. 05Part 5 — Performance Max without the black boxAsset group architecture, brand exclusions, and the 2026 controls — running PMax as an operator, not a passenger.8 min
  6. 06Part 6 — Bid to margin, measure with MERtROAS vs tCPA, margin-aware conversion values, server-side tracking, and MER as the number that cannot lie.8 min
  7. 07Part 7 — Scaling without breaking itBudget steps, marginal CAC, headroom reads, and the sequence for expanding past what currently works.7 min
— Rather have it run for you?