For experts who sell a transformation, not a click.
Courses, coaching, memberships, and communities do not convert on the first visit — they convert after a webinar, a VSL, an email sequence, and a decision to change. We measure the whole journey to cash collected, build creative around your authority, and put AI agents on the funnel so spend follows sales, not sign-ups.
A lead is not a sale. A webinar signup is not revenue.
Most agencies optimize course and coaching accounts toward the cheapest opt-in — and fill the funnel with freebie-seekers who never buy. The money in info products is made after the opt-in: in the show-up rate, the offer, the follow-up, and the back-end. That is the part generic paid media ignores.
Cost per lead hides cost per sale
A $3 webinar registration means nothing if those registrants never show up or never buy. We measure cost per sale and return on ad spend at cash collected — the only numbers your P&L recognizes.
Long nurture windows break last-click attribution
Buyers watch three webinars, read ten emails, and lurk for weeks before they enroll. Last-click hands all the credit to the retargeting ad and none to the cold ad that started it. We rebuild attribution across the whole nurture window.
Authority is the creative, not the product
People buy the expert before they buy the course. Founder-led story, proof, and teaching content outperform polished promo ads. The brands scaling ship a constant stream of authority-driven creative, not one VSL run into the ground.
Front-end and back-end are two different businesses
A low-ticket course that breaks even on the front end can be wildly profitable once high-ticket coaching, masterminds, or community ascension is counted. Without measuring the full ascension, you cannot know how hard to push acquisition.
Cheap opt-ins are the most expensive kind.
A $4 webinar signup means nothing if nobody shows and nobody buys. We import sales and cash collected from your course platform and optimize the whole funnel to cost per sale — not the cheapest registration.
Built for course creators and coaches, not generic lead gen.
Our education engagements look different from how we run a service-business lead-gen account. The funnel is longer, the creative is personal, and the metric that matters lives in your checkout and your CRM — not the ad platform.
Funnel-wide measurement
We integrate your course platform and payment processor — Kajabi, Teachable, Thinkific, Kartra, Stripe — so registrations, show-ups, sales, refunds, and cash collected flow back into bidding. Every campaign optimizes toward the sale, not the opt-in.
Webinar and VSL funnel engineering
Registration, show-up, and offer conversion are tracked as separate stages, each with its own creative and budget. Live and evergreen webinar paths are measured side by side so you scale the one that actually pays.
Authority-led creative engine
We brief a steady stream of expert-led creative — story, proof, teaching clips, student wins — matched to each awareness stage. Volume of authority content beats one hero VSL every time.
Nurture and ascension coordination
Paid acquisition is coordinated with your email and SMS sequences so show-up and close rates rise, and back-end ascension — high-ticket, mastermind, community — is measured as part of true customer value.
Refund- and quality-aware scaling
We watch refund and chargeback rates as we scale, and cut the audiences and angles that bring buyers who churn — so growth compounds instead of inflating a number you have to refund later.
Enrollments measured at cash collected.
This is an education account run the right way: registrations tracked through show-up and sale, refunds netted out, and budget flowing to the angles that produce buyers — not freebie-seekers.
The complete info & education acquisition stack.
Your funnel, watched to the sale.
Lead-gen optimization stops at the opt-in; info products have to go all the way to cash collected. Our agents sync sales and refunds back into the platforms, suppress the freebie-seekers, and hand each move to a strategist.
- 01 · SensingWatches past the opt-inShow-up, sale, refund, and cash-collected data synced back and monitored by funnel and angle.
- 02 · ReasoningOptimizes to revenueFreebie-seeker audiences suppressed, budget moved to the creative and audiences that actually buy.
- 03 · ConversationA strategist approvesEvery suppression and budget shift is reviewed by a senior operator before it ships.
Freebie-seeker audiences → High-intent buyer lookalikes
Freebie-seeker audiences → High-intent buyer lookalikes
Education, run to cash collected.
Most agencies optimize to the cheapest webinar signup and hope the funnel sells. Here is what changes when the sale is the target.
Quick answers to common questions.
What kinds of education businesses do you work with?
Course creators, coaches and consultants, membership and community operators, cohort-based schools, and info-product brands. Our sweet spot is educators doing $1M-$30M in annual revenue with $20K+/month in paid spend and a proven offer. If the offer has not converted yet, we are not the right fit — paid media scales a funnel that works, it does not fix one that does not.
Do you work with webinar, VSL, and application funnels?
Yes — those are the core of the practice. Live and evergreen webinars, VSL funnels, challenge funnels, and application or booked-call funnels for high-ticket coaching. We measure each stage separately so we know whether the leak is in registration, show-up, or the offer.
What course and payment platforms do you integrate with?
Kajabi, Teachable, Thinkific, Kartra, Podia, and custom stacks, plus Stripe, PayPal, and most checkout tools. We pull sales, refunds, and cash-collected data back into the ad platforms so bidding optimizes toward revenue, not opt-ins. This integration is core to how we work; we will not run blind to the sale.
How do you handle low-ticket vs high-ticket offers?
Differently. Low-ticket courses and challenges optimize toward self-liquidating front-end funnels and fast payback. High-ticket coaching and masterminds optimize toward qualified applications and booked calls, measured at closed revenue via your CRM. Most of our clients run both, and we measure the ascension between them.
How quickly do we see results?
First wins usually come in the first 30 days from fixing tracking and cutting freebie-seeker spend. The compounding gains — better creative, cleaner attribution, higher show-up and close rates — typically show a clear trajectory by month 3. Info and education has longer nurture windows than eCommerce, so we judge success on cost per sale over a quarter, not cost per lead in a week.
Ready to talk about industry — info & education?
Book a strategy call. We'll review your account and show you specifically what we'd do differently.