All terms
— Operating practice
Dayparting
Dayparting is scheduling ads (or adjusting bids) by hour of day and day of week, concentrating spend when the audience converts best.
— In practice
Dayparting made more sense in the manual-bidding era: Smart Bidding already ingests time-of-day as a signal and adjusts per auction, so blunt schedules on smart campaigns often just remove data the algorithm was using well.
It retains real use where the constraint is operational, not statistical — lead-gen accounts that only staff phones on weekdays, or businesses whose service window bounds when a conversion is even possible.
— Related terms
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