— Questions·7 min·Operating rhythm
What to ask your agency, and why
Seven questions for your next agency call, what a strong answer sounds like, and what a weak one is protecting.
The point of the call
Most agency calls are spent deciding whether last month was good. That is a weak use of an hour. The strong use is deciding where the next dollar goes, and why.
None of these questions assume your agency is careless. Capable people are often limited by what their setup can see and how often anyone has time to look. The answers show you where that limit is.
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