What I would want an owner to know before the next budget call
Short, practical pieces on profit, measurement and working with an agency. No account access, no call. Read them in any order.
- Questions·8 min·Unit economics
The questions every ecommerce owner should be asking
Fourteen questions about profit, measurement, waste and growth. Most reporting setups cannot answer them. That is the point of asking.
Read it - Questions·7 min·Operating rhythm
What to ask your agency, and why
Seven questions for your next agency call, what a strong answer sounds like, and what a weak one is protecting.
Read it - Guide·10 min·Measurement
How to read your own ad account in 20 minutes
A short, repeatable walk through your own account. Four reports, one question each, no spreadsheets.
Read it - Worksheet·9 min·Unit economics
The contribution worked example
Why a 4x return can lose money, worked through line by line. Bring your own numbers and see where your break-even really sits.
Read it - Checklist·6 min·Operating rhythm
The weekly operator checklist
Ten checks, about 30 minutes, every Monday. The habits that catch leaks between monthly reports.
Read it
If you would rather know where to start, the growth check takes about four minutes and tells you which area is holding the rest back. Then the library becomes a reading list instead of a pile.
Take the growth checkEvery piece here comes from the same questions I ask of an account. If one of them changes how you read yours, reply to any of my emails and tell me.
