— Questions·8 min·Unit economics
The questions every ecommerce owner should be asking
Fourteen questions about profit, measurement, waste and growth. Most reporting setups cannot answer them. That is the point of asking.
Why questions, not metrics
A dashboard answers the questions it was built to answer. If you only ever read the dashboard, you only ever hear those answers.
The questions below are the ones a serious owner already has in the back of their mind. Each one needs two things in the same sentence, usually the ad account and the store. That is exactly why they go unasked.
Read them slowly. If you can answer one with a number you trust, good. If you cannot, you have found the brief for the next month.
— Read the rest
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